![]() ![]() Someone searching for keto diet is probably trying to learn what is it. People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms.įor example, take a keyword like: “keto diet”. Reason #2: Long tail keywords have high conversion rates ![]() Long tail can be cheaper to bid on than super popular head terms. This same idea also applies to Google Adwords (PPC). That long tail keyword has a lot less competition than the head term “link building”.
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